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HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house's new creative director in March this year. READ HEDI SLIMANE'S LIFE STORY.
Updated Tuesday May 22, 8.36am: Those of us (and there are a lot of us), waiting .used to work for Saint Laurent and now creates the Dior Homme. collections," . Anyway, the label is renaming itself Saint Laurent Paris, according to WWD, as .
HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house's new creative director in March this year. READ HEDI SLIMANE'S LIFE STORY. Anyway, the label is renaming itself Saint Laurent Paris, according to WWD, as part of a larger branding overhaul spearheaded by new creative director Hedi Slimane. The new name will go into effect by the time that Slimane’s first collection for the label hits stores for spring 2013. When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion.
Ahead of what would have been his 83rd birthday, on August 1, Vogue looks at seven ways Yves Saint Laurent changed fashion forever. He changed the way women dressed Model in tulle and gold embroidered trapeze dress from Dior It came as quite a surprise recently when iconic fashion brand Yves Saint Laurent announced that it will change its name to “Saint Laurent Paris.” Saint Laurent’s renewed success can first be attributed to an elegant and clever rebranding strategy which saw its name change to Saint Laurent Paris, shortly after Slimane took over. The. There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are .
Discover the reason behind YSL's iconic name change to Saint Laurent! Unveiling the brand's rebranding strategy, this video takes you on a journey through th. After 45 years of existence and the explosive arrival of Hedi Slimane to the company as Artistic Director, the company Yves Saint Laurent has decided to change name. It will become simply Saint Laurent Paris. Fashion house Yves Saint Laurent is to change its name to Saint Laurent Paris as of spring-summer 2013. The change, which was confirmed by the label on Thursday, marks the start of Hedi Slimane’s time at its helm – which will see the fashion house revisit its early branding.
HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house's new creative director in March this year. READ HEDI SLIMANE'S LIFE STORY.
Anyway, the label is renaming itself Saint Laurent Paris, according to WWD, as part of a larger branding overhaul spearheaded by new creative director Hedi Slimane. The new name will go into effect by the time that Slimane’s first collection for the label hits stores for spring 2013.
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When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion.
Ahead of what would have been his 83rd birthday, on August 1, Vogue looks at seven ways Yves Saint Laurent changed fashion forever. He changed the way women dressed Model in tulle and gold embroidered trapeze dress from Dior It came as quite a surprise recently when iconic fashion brand Yves Saint Laurent announced that it will change its name to “Saint Laurent Paris.” Saint Laurent’s renewed success can first be attributed to an elegant and clever rebranding strategy which saw its name change to Saint Laurent Paris, shortly after Slimane took over. The.
There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are .Discover the reason behind YSL's iconic name change to Saint Laurent! Unveiling the brand's rebranding strategy, this video takes you on a journey through th.
yves st laurent name change
After 45 years of existence and the explosive arrival of Hedi Slimane to the company as Artistic Director, the company Yves Saint Laurent has decided to change name. It will become simply Saint Laurent Paris.
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yves saint rebranding
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why did ysl change to saint laurent|yves saint paris transformation